Archive for July, 2010
Email marketing is the most personal advertising medium in history because it enables you to connect directly with the target audience wherever and whenever they are. In the right hands, it can drastically transform a business from a small enterprise to a large global player. And the best part is, being successful in email marketing doesn’t necessarily require a big investment. The most important ingredients are the list, your message, and the presentation.
Email marketing is powerful but it is dangerous as well. Almost all modern companies use email marketing as a supplement to other strategies. With this in mind, you can just imagine the amount of emails that floods people’s inbox every day. Of all media though, it is most important to get clear permission from subscribers in this method. Otherwise, you only risk losing goodwill and being branded as a spammer.
The term e-commerce stands for electronic commerce which includes trade of products or services and the promotion of commercial transactions electronically, which is actually over the internet or other computer networks. Generally it consists of online transactions, supply chain management, internet marketing, Electronic Fund Transfer (ETF), Electronic Data Interchange (EDI) and automated data collection system through the World Wide Web. But the sense of ecommerce was not the same a few years ago. Then it meant sending commercial documents like purchase orders or invoices electronically. After the expansion and wider use of ATM (Automated Teller Machine) cards and online banking in the 1980s, ecommerce moved a way further.
In the competitive world of web, if you want to be a successful online businessman or you want to increase your profits, you’ll need a careful planning. You have to address the basic hazards and consequences along the way.