Archive for the ‘Email Marketing’ Category
Email marketing is the most personal advertising medium in history because it enables you to connect directly with the target audience wherever and whenever they are. In the right hands, it can drastically transform a business from a small enterprise to a large global player. And the best part is, being successful in email marketing doesn’t necessarily require a big investment. The most important ingredients are the list, your message, and the presentation.
Email marketing is powerful but it is dangerous as well. Almost all modern companies use email marketing as a supplement to other strategies. With this in mind, you can just imagine the amount of emails that floods people’s inbox every day. Of all media though, it is most important to get clear permission from subscribers in this method. Otherwise, you only risk losing goodwill and being branded as a spammer.